HubSpot is looking for a Marketing Manager to reinvent how customers learn about and experience product launches and new features. In this role, you’ll leverage AI and email best practices to create, optimize, and scale product communications for our customers.
This role sits on the Email Strategy team, which manages a broad range of critical communications to our global customers and partners, from price changes to product launches to targeted events. We’re looking for someone who has experience developing email campaigns, has a passion for AI and experimenting with leading-edge technologies, and can drive cross-functional projects forward.
In this role, you’ll get to:
- Dive into our data and leverage the power of AI to create innovative, hyper-personalized product communications that scale
- Conceptualize, write and build compelling emails that provide value for our audiences while driving adoption and demand for HubSpot products
- Analyze email performance, usage, and activation data and identify opportunities to enhance the email experience
- Collaborate with cross-functional stakeholders to align on product messaging and create a seamless customer experience across email, in-app, and human-led motions
- Be an internal thought leader on AI-driven email communications, including developing content frameworks, defining engagement metrics to drive success, and improving product narratives and reporting
- Experiment with new data and technologies to improve engagement and further scale email communications
We’re looking for people who:
- Take initiative and are excited about solving tough problems
- Look for opportunities to experiment and drive results
- Are highly adaptable
- Are passionate about creating compelling customer experiences, storytelling, and AI
- Have experience copywriting and/or developing email campaigns
- Have a proven ability to analyze email metrics and improve performance
We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
About HubSpot
HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.
You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.
Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.
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